Astaxanthin has been claimed to be the most powerful antioxidant found in nature. According to some studies...
65 x more powerful than vitamin C
54 x times more powerful than beta-carotene (the vitamin A precursor),
14 X times more powerful than vitamin E.
In ‘singlet oxygen quenching’, a particular type of oxidation, astaxanthin has been found to be 550 times more powerful than vitamin E and 11 times more powerful than beta-carotene at neutralizing singlet oxygen.
Although marketed as "Astapure Timeless Beauty", it may also help prevent brain decline in old age
The Alternative Medicine Review
"Astaxanthin improved cognition in a small clinical trial and boosted proliferation and differentiation of cultured nerve stem cells ... Astaxanthin's clinical success extends beyond protection against oxidative stress and inflammation, to demonstrable promise for slowing age-related functional decline."
Another study, where Astaxanthin was taken for 12 weeks concluded that
"Astaxanthin supplementation results in improved erythrocyte antioxidant status and decreased PLOOH levels, which may contribute to the prevention of dementia."
AstaPure Timeless Beauty provides pure Astaxanthin extracted from an unpolluted source of the aquatic plant Haematococcus pluvialis. The optimal daily intake of just 4mg, as suggested by research, is easy to include into the beauty regime of even the busiest lifestyles. Astaxanthin is from the family of carotenoids that are found in many colourful plants, and help protect them from UV light and free radical damage. It is free radicals that are also responsible for your body ageing hence our product is called ‘Timeless Beauty’. Available in small, easy-to-swallow, gelatine capsules, specially darkened to protect the Astaxanthin. Also protected with the antioxidant Vitamin E. Contains olive oil, which helps with absorption.